JESSICA BROSCHEIT ’76

The heart has its reasons — Blaise Pascal

Driven by the passion for interdisciplinary visual communication concepts, Jessica Broscheit started her career as a concept design freelancer in 2001. With a solid education as window dresser and a masters degree in graphic design from the HTK Hamburg, Jessica Broscheit possesses, a professional sense for three- and two-dimensional visual presentation, design and typography skills. As an active member of germany´s contemporary music, fashion and arts culture, she developed a strong sense for the interaction of performativity and visuality. As graphic and product designer at “OPEN” in London and “PETER SCHMIDT GROUP” in Hamburg, she succeed in creating to create syntheses of palpable ideas and corporate perspectives.

Visionary thinking and accurately, high quality craftsmanship build the framework for Jessica Broscheit´s work. On top, she puts both a strong sense for artistic but functional design and an advanced visual rhetoric that fabricates images which link the material dimension and the cognitive dimension. Combined with the approach of filtering the essence, of reducing complexity and the attempt of accommodating the spirit of age with tradition, Jessica Broscheit conceives and creates outstanding visual and haptic representations in multiple disciplines. Text: Judith Martahler

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01/-   self-employed

99/00 product designer at Peter Schmidt Studios Hamburg

98/99 graphic designer at “Open” in London

95/98 education as graphic designer at “Hamburger Technische Kunstschule” (htk)

92/95 education as windowdresser

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selected projects

08 Hilde | Egoli & Tossell Hilde

08 Henri Nannen Preis | Gruner & Jahr, Stern | agency: Eventlabs Henri Nannen Preis

07 Effi Briest | Constantin Film Effi Briest

07 Henri Nannen Preis | Stern, Gruner & Jahr | agency: Eventlabs Henri Nannen Preis

07 Wynken, Blynken & Nod | Kampnagel  Wynken Blynken & Nod

07 Fleisch ist mein Gemüse | ndf  Fleisch ist mein Gemüse

06 Ding Dong! | Douwe Egberts Senseo Ding Dong!

05 Hotel Fox | Volkswagen | agency: Eventlabs Hotel Fox

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award

LEAD AWARD: GOLD FOR THE BEST CAMPAIGN 2010, HERR VON EDEN — 1/2 WILD 1/2 CHILD        Production: Herr von Eden Inhouse | Photos: Daniel Josefsohn | Creative Directors: Daniel Josefsohn, Bent Angelo Jensen & Peter Kisur | Art Direction: Jessica Broscheit Lead Award